Slave to Fashion
A Kickstarter campaign to enable action
A brand, campaign and book to raise awareness and inspire action against slavery in today's fashion supply chains.
The campaign and book name plays on the meaning of the common phrase that means fashion victim. In this case, the maker not the wearer.
Simple and bold. A strike-through device is used throughout the campaign to cross out the negative.
The social media campaign messages contained a mixture of facts, quotes and call to actions all aimed at raising the target of £35,000.
As part of the Kickstarter awareness activity, the front cover image was painted as murals in prime spots in London.
A simple striking idea was needed for the cover and camapign.
Playing on the idea of the campaign name, a highly retouched fashion studio shot is ripped to reveal a young boy beneath.
The simple graphic nature of the campaign followed through to the editorial design.