Standing for what you believe in
We created a brand for the outdoor bag & accessories company that communicates its commitment to sustainable living.
The logo is inspired by the landscape in The Lake District and runs through everything they do.
This concept continued to their first shoot. Their bags were named after the friends that inspired them and shot in their own environments.
Personalised stationery and collateral nodding to classic correspondence; namely letter writing and note-taking helped keep things personal.
Sustainability is a big thing for Millican so where possible anything they physically produced had a dual purpose.
This also followed through to their retail stand on the luggage floor. 90% of the stand came from their very own back garden, well, field.